James Oram: By Spectral Hands

10 November 2022 – 19 February 2023

In this major new body of work, Ōtautahi artist James Oram creates an ecosystem based on consumer capitalism.

Strategies and mechanics of marketing are turned into sculptures and video, as physical interpretations of website wireframes, advertising imagery and customer engagement symbols. Objects melt, evaporate and vibrate as Oram alludes to the unseen forces of the market that we encounter every day. The metaphor of the invisible hand behind the free market economy and ideas from the father of public relations, Edward Bernays, are integrated to consider how our needs and desires are manipulated for corporate profit.

 

Made with generous support from Creative New Zealand