ASK Brooklyn Museum Offers Visitor Experience Insights
What if you could know exactly what your visitors thought about the art on view in your museum? And what if you knew what questions they had about it? What might you do with that information? At the Brooklyn Museum, we do know what (at least some) visitors are thinking and what questions they have. And we aim to use that information to improve our visitor experience. Thanks to our award-winning chat app, ASK Brooklyn Museum, we have collected anonymous data on what our visitors want to know about art, which artworks get the most attention, how much users explore the galleries and more. ASK connects users to a team of art historians and educators who answer their questions in real time during their visit. Since the soft launch of the app in 2015, we have held over 14,000 conversations with users. That’s a lot of data.